NEW
YORK, N.Y. (TDT) Even as an increasing number of high-profile corporations
have seen their stock values plummet in the wake of damaging financial
scandals, America's mattress makers are resting peacefully at night,
on large piles of money.
"With the stock market down, 401(k)s retreating, and even banks
suspect (hint, hint), we're the best investment option around!"
crowed one industry executive. Taking advantage of this trend, the mattress
industry is laying out a suite of new options for skittish investors
to sample.
Industry veteran Serta has lead the charge, introducing their Assetrest
line of mattresses early this year. All models feature safes built directly
into the mattress, with access carefully concealed under the retractable
pillowtop surface.
Initial consumer reactions to the line were lukewarm, as buyers complained
that the bulky dial and handle of the safe were somewhat less than "downy
soft," as advertisements had alleged. Still, as the markets continued
to decline, sales rose dramatically. As one local salesperson noted,
"Can you put a price on comfort? If you're not losing 10% of your
retirement savings in some crappy index fund those Motley Fool guys
told you to buy, I think you can live with an extra knob or two while
you're sleeping."
Following Serta's success, other bedding manufacturers have followed
suit with their own lines of "home banking"-related merchandise.
At a recent mattress-makers' convention, more than half the new offerings
featured some sort of storage device. Several companies displayed box
springs with side-accessible safes, in an effort to attract customers
put off by Serta's original Assetrest design. Others have incorporated
the concept into alternative bed styles, includings futons and, for
outdoor enthusiasts, air mattresses. One maker of water beds touted
their "Aquabank" line as "the best way to keep your assests
liquid."
Stock market analysts
insist that the indices are poised for a future return to their previous
heights, and that long-term forecasts suggest that the recent recession
may already have ended. Still, some privately admit that they are hedging
their bets, and snatching up shares of mattress makers, "just in
case."
|