Mon 7 Feb 2011
Okay, we get it. CBS, despite Jeff Probst’s protestations that Survivor: Redemption Island is, in fact, a “top 5” season, CBS is either too embarrassed or too lazy to make ads for this season. Considering that filming ended over six months ago, and the premiere is less than a week away, the entire broadcast advertising output are the twin atrocities we’ve embedded below (thanks, SPSurvivorVideos!):
Why does this ad suck? So many reasons. First, the only person actually on this show who appears in it is host/executive-producer/Rob-vs-Russell scapegoat Jeff Probst. Plus a host of anonymous Dream Teamers, who, truth be told, probably appeared in Survivor: Nicaragua more frequently than did Yve or Purple Kelly. Sure, it’s nice that Erik Reichenbach gets to be redeemed somewhat by appearing in an ad for a season he’s not in (it would be cooler if CBS paid him royalties for this), but it tells us nothing about the new cast. Sure, they were probably prepared to starve and be rained on incessantly, then keep their experiences under embargo for six months, but weren’t they punished enough already when they discovered Rob and Russell would be stealing all their confessionals? And then they don’t even get to say to their friends and family, “Okay, I’m sorry I made you sit through Two and a Half Men, but look: CBS is advertising the show I was on! There I am!”
And really: “Bungle in the Jungle” as the theme song for the season? Is that really the best spin you can put on the Rob-vs-Russell concept, CBS? (That’s a serious question, it might be). And not even the original, but some (even more) horrible re-recording with the word “bungle” changed to “rumble.” To whom, exactly, is this musical choice supposed to appeal, CBS/SEG? The only people who would recognize the song would be Jethro Tull fans, who are likely in the 40+ age demographic. And yes, based on the applicants to the Sears Online Audition contest, that seems to be a significant chunk of your core fanbase. Who are now probably pissed that you both stole and adulterated a song they liked. Well done!
But that ad was Masterpiece Theatre compared to the stilted delivery, ridiculous concept (Oh! Look! Rob and Russell are jumbo sized now!), and crushing lameness of its successor (thanks again, SPSurvivorVideos):
We’d go into detail here, but in reality, there are no words. So we’ve taken it upon ourselves to try to rescue CBS and SEG from what is clearly a self-inflicted wound. Okay, sure. We know you knew Russell leaked info about Survivors Samoa and Heroes vs. Villains. But why punish the other S22 contestants for that? So we’ve taken it upon ourselves to make our own ad for the show. You know, a decent one.
And by “decent,” we mean: poorly edited due to our lack of skills, lacking in challenge footage that CBS has declined to air, and generally amateur. But we hope the intent shines through: you can make an ad with decent music that shows the new castmembers, even if you have no talent and limited resources. You’re welcome, CBS. (The music is “King of the Beach” by Wavves, which came out on Fat Possum Records during S22 filming).